Which website builder should I use?

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When it comes to building a website, there are many options to choose from, each with its own unique set of features and advantages. In this article, we will compare three popular web builders: WordPress, Squarespace, and Shopify.


WordPress is a popular and versatile platform that powers over 40% of all websites on the internet. It is an open-source platform, which means that it’s free to use and can be customised to fit a wide range of needs.

Primary uses:

Blogging: WordPress started as a blogging platform and still excels at creating and managing blogs.

E-commerce: With the help of various plugins, such as WooCommerce, WordPress can be used to build an e-commerce website.

Business websites: WordPress offers a vast range of themes and plugins that can be customised to fit specific needs. There are a vast number of marketplaces available all selling templates and tools for WordPress, making it fairly easy for you to find the look, feel and functionality for your business. Check out Theme Forest as a good place to start looking. Bear in mind though that you may need to learn some basic skills like HTML or CSS to customise your template.


Squarespace is a website builder that offers an all-in-one platform to create and manage websites. It provides an intuitive drag-and-drop interface that allows users to build a website without any coding knowledge. In Squarespace you literaly drag and drop building blocks to design your site. This makes is much easier to create a professional looking site from scratch for the non-technical amongst us. Squarespace charge on a subscription model, so there is ongoing expenses to consider.

Primary uses:

Portfolio websites: Squarespace offers a range of templates that are designed for showcasing creative portfolios.

E-commerce: Squarespace offers an integrated e-commerce platform that allows users to sell products and services, however their fees are relatively high compared to the likes of Shopify, Paypal and Stripe, so check this out before you make a decision to ensure you are comfortable with the fees.

Small business websites: Squarespace offers templates and features specifically designed for small businesses.


Shopify is a platform designed specifically for building e-commerce websites. It provides all the necessary tools for selling products online, including payment processing, inventory management, and shipping tools. Much like Squarespace it offers drag-and-drop building blocks and a number of templates so that you can build a professional looking site with very little technical knowhow.

Primary uses:

E-commerce: Shopify is the go-to platform for building an online store. It offers all the necessary features for running an e-commerce business.

Dropshipping: Shopify offers integration with many popular dropshipping apps, making it easy to start a dropshipping business.

Online marketplaces: Shopify offers tools to build an online marketplace where multiple vendors can sell products.


WordPress, Squarespace, and Shopify are all excellent options for building a website, but they each have their own unique strengths and weaknesses. WordPress offers the most customisation options and flexibility, but it requires more technical knowledge to use. Squarespace is ideal for small businesses and creative portfolios, but it’s not as flexible as WordPress. Shopify is the go-to platform for e-commerce websites, but it’s not as versatile as WordPress or Squarespace.

In conclusion, when choosing a web builder, there’s no one-size-fits-all solution. Each platform has its own strengths and weaknesses, and the best option for you will depend on your specific needs. WordPress is a versatile platform that can be used for a variety of websites, while Squarespace is a great option for creatives and small businesses. Shopify is the best platform for e-commerce businesses.

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